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Create a marketing plan that will help distinguish your listing in your market place and attract buyers. A good plan will market your home on multiple websites and utilize several different media outlets; including direct mail, real estate magazines, classified ads and open house tours. Detailed feature sheets with color pictures will be prepared and placed in your home for buyers to take.
If priced too low, it will cost you money. If priced too high, you will lose potential buyers. Price is set using a comparable market analysis which shows not only homes that have sold, but also homes that are still on the market that represent your competition, and homes that were on the market and never sold. Some factors that determine the value of your home are (1) location - which can be the single greatest factor affecting value, (2) competition - where buyers compare your property against others, (3) timing - market conditions cannot be manipulated, and (4) condition - always influence price and speed of sale.
Eliminating clutter will make your house look bigger. Impress potential buyers by boosting your home's curb appeal; tidy up the yard and landscaping, windows and bathrooms should be sparkling clean, paint the front door and clean up the front porch. Make closets look as large as possible. And don't forget to remove any valuables from your house.
Your real estate professional will help you arrive at an acceptable price and terms and help keep the deal together by meeting deadlines. Also, your real estate professional will respond to home inspection items, prepare for closing, follow up on all required terms in the contract, review title work and help prepare for final walk-through.
The final step is the closing when all those involved come together to complete the sale. Before closing your salesperson will make sure all necessary paper work is complete for purchase agreements, counter offers, disclosures, title work and any other items required under local and state laws.
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